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Where vision
meets method

Hi, my name is Wouter.

I help ambitious solopreneurs and small business owners create their dream company. Together, we take immediate action to improve financial results and transform your business in 90 days.
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What clients say

From Reactive to Effortless Sales

We create a system to generate leads more easily, tailored to your entrepreneurial style, for a seamless process.

From Burnout to More Free Time

We ensure you manage your time smarter by performing the right actions weekly, resulting in more energy, productivity, and free time.

From Financial Stress to Financial Freedom

We develop a profitable product offering for the right target audience, at the right price, and with the right revenue models.

North Star Method

I strongly believe in a simple, action-oriented long-term growth plan. Together, we will go through the four steps, define your North Star, and build a plan, so you can quickly start realizing your dream. Everything is set up in the right order and with the right focus.
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Where are you now?
We will broadly discuss your business successes, failures, products, offerings, target audience, and results so far. Think of it as a quick scan of where your business currently stands.
Where are you aiming for?
To be successful, you need to know where you want to be in the long term. In this phase, we will outline exactly what you want and what your North Star looks like, both personally and professionally.
How do we get there?
Based on my experiences as an entrepreneur and your ambitions, we will work out all the next steps towards your North Star. We will create a company roadmap, including a high-level forecast with all key projects, targets, and milestones.
How do you maintain focus?
From the start of our collaboration, we will identify and implement immediate optimizations to directly improve business results. Throughout the process, I will hold you accountable for your actions, ensuring we achieve and surpass your goals. Even after the program, there is an opportunity to continue brainstorming together about your plan, goals, and the steps to take.
I founded North Star Agency after more than 16 years of extensive experience in digital advertising, application and product development, and retail, both in services and physical products. 
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Throughout my career, I have held both strategic and operational roles, including executive positions such as CEO, COO, and CMO.

I successfully led Thunderplugs to a sale and made a personal exit from Crobox.
Through all my experiences in various fields, I have developed a holistic vision for successfully growing businesses. 
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To date, I have helped more than 35 founders and companies achieve their goals. My personal goal? The freedom to work where I want and to continuously challenge myself.
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Reviews

"As a creative, I want to freely create, think, and move to realize my dreams. Thanks to Wouter's clear advice and long-term vision, I now work with more confidence and achieve my goals faster. This coaching has further strengthened my motivation to grow as an entrepreneur."

Eva van de Ven - (Interior) Designer, TV presenter

The North Star program has made our long-term goals crystal clear, accelerated old projects, and our long-term profitability looks very promising with additional better services. The organizational objectives and overall structure are now better, allowing us to grow faster into the next growth phase. Very happy with this fruitful collaboration. Highly recommended!

Joop Ter Harmsel Tak, Owner Aventura Wines
(wijnleverancier)

With Wouter, you get a no-nonsense executive team member by your side. With his knowledge and expertise, he is the strategist who sets you in motion to actually realize the North Star step by step. He is honest, skilled, sharp, and does not shy away from telling it like it is. Valuable and concrete; with a clear goal on the horizon, he drives concrete action, reaction, and results. A must for any entrepreneur who wants to move forward.

Sebastiaan Vierkant, Owner Alea Company
(creative office space design)

This collaboration has opened my eyes. In just a few weeks, Wouter completely turned my business model around with the long-term goal of more freedom, utilizing my expertise more fully and efficiently, and ultimately achieving a much more positive financial result. Additionally, I have learned a lot about sales techniques and how to persuade clients more efficiently, approaching them in a way that feels authentic rather than salesy. Since starting 6 weeks ago, my sales pipeline has increased by 375% and I have already signed over 17k+ in revenue. This is an investment, not an expense.

Merijn Steins Bisschop, Founder De Receptie
(social marketing)

As one of Wouter’s first clients, it quickly became clear where I could make gains. By setting up a few business cases on my former business model, this immediately provided new insights that could be constructively applied right away. This resulted in my best quarter ever in Q1, with 300% revenue growth. With long-term insights, I now know better what to do and where I am heading. The investment was already earned back during the program, so there's no reason not to do this.

Dennis Feiken, Owner Proposo
(B2B software implementations)

This collaboration was a game-changer for me! Within 6 months (in a nutshell), work structures were established, energy-draining relationships were ended, two services were cut with positive impacts across the board, and bookkeeping was successfully taken in-house (recovering the investment already!). Just having the accountability to get important things done makes it a no-brainer. Now, with clear goals, we are pushing forward towards even more impact, space, and energy!

Steven de Vos, Owner Welkin Marketing
(marketing agency)

“Build a business that inspires you, motivates you, and fits your life ambitions.”
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